Google’s new logo is motivated by design austerity, not legibility | Art and design | The Guardian

Spot on:

The gradual decline of drop shadows, textures, embellishments and photographic logos are all intended to reduce screen clutter and achieve one end: higher data entry speeds.

This is the true meaning of legibility for Google. Considering their recent restructure from a parent company to subsidiary of Alphabet, it would have been unthinkable for Google’s executives to avoid rephrasing their central ethos and refining their core business vision. To describe the scale of Google’s product ecosystem (Books, Maps, Images, Chrome, Android, YouTube, Blogger, Gmail, just to name a few) as anything but cosmic would be disingenuous.

And these products, mostly provided free of charge, rely heavily on vast volumes of aggregated user data to remain profitable. Any blockage or interruption to the smooth flow of information represents lost revenue.

The Google font is called “product sans”, perhaps a tongue-in-cheek reference to the truth of the matter. Google is the internet and the product is you.