This is not a rehearsal. This is the show. Faceobok is a protoype of an instrumentarian society, not a prophecy. It is the first frontier of a new societal territory, and the youngest among us are its vanguard. The frontier experience is an epidemic of the viewpoint of the Other-One, a hyper-objectification of one’s own personhood shaped by the relentless amplification of life lived from the “outside looking in.” The consequence is a pattern of overwhelming anxiety and disorientation in the simple act of digital disconnection, while connection itself is haunted by fresh anxieties that paradoxically leave too many feeling isolated, diminished, and depressed.

Shoshana Zuboff, ‘The Age of Surveillance Capitalism’