We are as used to the employer choosing the work objectives as we are used to the teacher choosing the learning objectives. The manager directs the way in which the employee engages with work, and manages the timing and duration of the work. This image of work is easy to grasp because it has been taught at school where the model is the same. We should ask whether the current social construct of jobs is inevitable, or whether it is a social artifact that is over 100 years old, and should be redesigned.

Esko Kilpi