Creative, entrepreneurial work is very different. The context of work is changing from generic, repetitive practices to contextual, creative practices. The first thing to do is to answer the questions: What are we here for? What should we achieve? What should we do next and with whom? What tools would help us? It is not about generic processes but contextual interaction. Key questions for a knowledge worker have to do with how to do things and what tools to use. This time, the machines, the tools, need to serve the worker. Human beings come first. It is, in fact, a fundamental change because the needed tools may not be available, or even exist, yet.

Esko Kilpi