The ethics of modern web ad-blocking | Marco.org

A really great, reasoned essay:

Nobody could blame the users of yesteryear for killing pop-up ad rates, and nobody should blame the users of 2015 for blocking abusive, intrusive, misleading, and privacy-stealing ads and trackers, even if it’s inconvenient for publishers and web developers.

Fortunately, better monetization methods exist. It has never been easier to collect small direct payments online, cutting out the advertising middlemen and selling directly to your true customers. For publishers who want to remain ad-supported, ethically and tastefully presented native advertising, such as sponsored posts in feeds and our community’s podcast ads, has proven to be more effective, more profitable, and less user-hostile by far compared to awful network script embeds.

In a few years, after the dust has settled, we’re all going to look back at today’s web’s excesses and abuses as an almost unbelievable embarrassment. Hopefully, the worst is behind us. And it’s time to stop demonizing people who use tools to bring that sanity to their web browsers today.