Goodbye, Native Mobile Apps

Interesting stuff. Open always wins in the end:

Suddenly, the reasons for creating a native experience began to narrow. Not only was there very little we could do in a native app that we couldn’t do on the web, but the strictures of the native app environment made it nearly impossible to design well for both. Even with our own software to ease the process of “publishing everywhere,” we were forced to make suboptimal design decisions in order to ensure that stories looked as perfect in the app as they did on the desktop and mobile web. Those differences needed to be tested on different devices and operating systems, no matter how good our software was at pushing to multiple environments smartly.

Ultimately, whatever small slice of attention we were gaining by having our app on some people’s home screens was outweighed by the technical, business, and design considerations that had piled up against it.